Product Funnel what??????????
You’re probably wondering what the hell a picture of a sponge is doing at the top of this article. Let me explain. Whether you have a website or blog, you need traffic and your website or blog needs to become a sponge that literally sucks and consumes the traffic whilst holding it safe and secure. Traffic is the lifeblood of your online business without a shadow of a doubt. Once you’ve got a nice stream of traffic you need to apply the product funnel technique.
Now, creating a product funnel sounds easy eh? It simply means bringing large number of qualified users to your website or blog, then qualifying them on the first level of your funnel by convincing them to buy your most inexpensive products (this would be your front end product), and continuously move them further down your funnel until such time that they’ll buy your high-end products (this would be a back end product). This marketing strategy, when done correctly, can easily help you grow your ebusiness and establish your revenue up to a hundredfold! Trust me, this works a treat.
Here’s how you can increase your product funnel creation:
1. Ok, let’s get started. The first thing you need to do is start off with your low-end products. Offer your first-time customers with inexpensive and low-risk products and don’t get them started with your high-end offerings. Why? The answer to this is very simple; people are most unlikely to shell out huge amount of money on their first purchase. They more than likely gonna test the waters first, and then see the quality of the products that you offer. In a word, they want to get their money’s worth.
2. The next thing you need to do is qualify more people on the first level of your funnel. This is easy, you basically need to get lots of traffic to a squeeze/opt in page via articles, low end eBay info products, social bookmarking etc etc. Now, the more people you qualify at this level, the higher your chances of selling your other back end products. You can entice your prospective purchaser by giving them huge discounts or freebies on their first purchase. You can then offer your low-end products for half the price or giveaway exciting freebies like short ebooks. As people generally love getting something for free, this will surely boost your sales in no time.
I mentioned in an earlier ezine edition that their are some fantastic freebies available at PLRWholesaler which is an absolutely FREE membership site where you can grab freebies to resell on your blog or website. It’s fantastic!
3. Up-sell your middle-end products. If your original purchasers were satisfied with your low-end product, then you can assume that they will most likely to come back for more or just see what else you’re offering. Don’t forget to offer real value in the orignal product and even further hints and tips on the whatever topic you’re trying to promote. You can then offer these people a CD series, MP3s, one-day seminar, or even DVD tutorials (if you are offering information base products) that contain more information compare to your low-end products. For these products, you can charge your clients for $500-$1,000 depending on your chosen topic and the products that they would like to take advantage of.
At the stage let me highlight the need to offer true value here. If you’re just trying to promote the next product from clickbank without giving them true value or educating them, then you can kiss your relationship goodbye. Serious. I suppose what I’m trying to say is treat your clients the way you’d like to be treated.
4. End your funnel with high ticket products. This will be for the advanced marketer that’s been successful with around 4 or 5 products. If your clients have purchased a few items from you and are happy with the results you can offer them one-on-one coaching (basically explaining in detail how you do what you do), seminars, boot camps, advanced coaching programs, and advanced teleseminar programs. As you’ll charge your clients a lot of money for these kinds of products, please make sure that you can offer them all the kind of information that they are looking for. Like I said earlier, only do stage 4 if you’ve been successful with previous products and have built up a pretty decent reputation online.
One guy that is successful and who I’ve got a lot of time for is Lee Mcintyre. Lee started his career last year having previously been a school teacher and has flourished as one of the most respected names in the industry. His most famous product is called Automatic Traffic Blast. This little beauty holds all of the answers to getting traffic to your blog or website in a flash.
To your success,
DesDrec.
Tags: Product Funnel Creation
