Now please don’t get me wrong here. I’ve got absolutely no problem with Turkeys apart from they can be a little dry.
Sorry, back to the point……………….You may or may not have a niche marketing website that just isn’t cutting it for you. Trust me I’ve been there, and every new product I produce for my eBay store is a crouch behind the sofa moment. Maybe your product isn’t producing any income for you at all or you haven’t actually figured out that what you are selling is, in fact, a niche market product. I’ve often found that you may need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. Now, I’m not saying this is easy, but it’s definitely possible!
Let me show you…………
Step #1: The famous entertainer and comedian Bill Cosby once said,
“I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody.”
Mr Cosby was absolutely right. You see, you just can’t please everyone and you can’t sell to everyone either. It’s impossible. I’ve tried and failed more times that I care to write about here in this blog 
It’s possible that you may simply need to narrow you market, identify your product as a niche marketing product and advertise it accordingly.
I’m not gonna lie to you hear. I’m very new to this Internet marketing game. Heck, my offline business is window cleaning which is about as far as you can get from IM. I’ve made a lot of costly mistakes, but I’ve learned from each and every one of them. One of the most valuable things I’ve learned is to keep improving on something. Whether it’s a product, website, blog, whatever.
Step #2: Sure, Des saying that I need to improve is one thing. How do I actually go about doing this?
Ask Your Readers/Subscribers
Improving your existing product is easy (he says tongue in cheek). Start off with a blank piece of paper and think about all of the things you may have overlooked. Trust me, this is the most obvious solution of all. Better still, if you’ve got a blog, why not simply ask your readers what they think? They are after all the end users/readers of the product or service that you’re selling. What I’ve found is that there’s nobody that knows how a product can be improved better than the people who are using the product or reading your material, period!
Ask Questions on Other People’s Blogs
Like most Internet marketers out there, I regularly write to my subscribers, pointing them back to this blog and updating them on the new products that have just come out. I also take the time to ask them questions just to gauge whether I’m going in the right direction on a particular product or service I’m offering. Some have even asked for some type of mentoring, and though I’m flattered, my own personal journey’s just begun in the IM world. I’m still learning myself, and with the help of my subscribers we can kind of learn together. So to summarise, ask your subscribers (if you have any) questions, or simply reply with a question on certain blog post. It works a treat.
Step #3: Analyze the competition. This is one thing I love to do on eBay, though not as much lately with all the changes going on etc etc blah blah blah same old eBay. Simply take the time and effort to look at the product or service that your competitors are offering and analyze the hell out of it!. Do a mini SWOT analysis (Strengths, Weakness, Opportunity and Threats) on them. Find out what your competition can’t, won’t or doesn’t really like to do and set about doing those very things yourself.
Step #4: Last but not least. Do you think you’re selling your product at the right price? Yep, believe it or not you’re allowed to raise the price of your product even though your head is telling you not to. If you’re unsure, try testing it for a few days, I’d say around 5-7 days just to judge the reaction from your clients. What I’ve found is that if you price a product too low it makes people think it won’t be any good in comparison with the competition, though pricing too high will discourage them from buying it. You’ll need to test and tweak this theory.
I hope you’ve found this useful? It’s 00:36 here in the UK and waaaaaaaay past my bedtime.
Feel free to leave a comment.
Take care until next time.
DesDrec.
