Just a quick post today to give you the heads up on a case study I carried out last month (June).

I write several articles a month and most of them are written to either grow my list or sell an affiliate program or both. I started promoting the “copy xbox games” and “fix your xbox” niche which has been relatively successful. Now, by relatively I mean I could have sold more!

Let Me Explain

When writing articles about not techie stuff my conversion rate hits around 2-3%, so for every 100 visitors that visit my squeeze page 2-3 will actually sign up or buy something. When promoting a tech item or anything to do with affiliate marketing, Internet marketing etc, my stats slide at an alarming rate. If anything I get even more click thrus with these type of products but less sales

When I analysed the results I believe I’m losing sales by people replacing my clickbank hop link and replacing it with their own.

This Is Nothing New

Now you’re probably saying that this is “nothing new”. However, I also tested how big the “affiliate” link was (at the bottom of clickbank product sales pages). The smaller the link the more sales I made, and I made 100% more sales when there wasn’t an affiliate link on the sales page at all. Now this astonished me.

Some Advice:

I’m not saying that you shouldn’t promote clickbank products. Jeez, I make a good income promoting them through articles. What I’m saying is be careful which ones you promote.

I Now:

1. Promote non techie items, unless it’s a new techie product that’s come out into the marketplace. (Writing reviews for new products is a great strategy for people new to affiliate marketing and I’ll go over this more in future posts)

2. Promote clickbank products with no affiliate link at all. These are generally squeeze pages, or products where you can only become an affiliate once you’ve purchased the product. (normally on high ticket items).

3. Produce my own copy cat product aka:

http://www.multimediacavern.com/mmcblog/2009/05/5-bad-ass-things-you-need-to-succeed-in-the-affiliate-marketing-dog-pit/

With that model I use:

The ‘Reverse Selection’ Blueprint by Chris Rempel http://www.thelazymarketer.com I basically produce a copycat product and sell it exclusively from my own sales page and website. This is highly lucrative and in future posts I’ll go into more detail. In fact once I started doing this, my sales have quadrupled with the same amount of effort.

4. Promote products that people will actually pull out their credit cards to purchase. For example, the term “goldfish diseases” gets over 12000 views a month and it’s a niche that’s easy to dominate. However, when you look at the stats more carefully these people are actually information seekers and don’t buy products that often on this topic. Hence, why it’s important to look for the Online Commercial Intention on a product before you start promoting it or producing a product for it.

In Summary

Again, go ahead and promote all the products you want on clickbank. There’s clearly money to be made here (even if it’s not your own product). Just be careful which ones you promote.

I’d love to hear your views on this?

DesDrec.

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Tags: clickbank

This entry was posted on Sunday, July 5th, 2009 at 8:45 am and is filed under Affiliate Marketing, Article Marketing, Internet Marketing, Online Commercial Intent. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.